As an avid collector of Mid-Century Modern furniture, Fritz Williams, FormDecor’s founder and president, would search high and low to acquire the most eye-catching collectibles. One chair led to many, many others.
Initially a boutique retail operation with clientele extending from the US to as far away as Japan, FormDecor’s small office on Sunset Boulevard grew into a furniture rental company when he was called upon by Frederique “Freddie” Georges, a friend and coworker at the time, who was producing a major video game developer’s trade show exhibit, and needed to fill a 10,000 sq. ft. exhibit space with high-end modern furniture.
Freddie approached Fritz to collaborate on the project, knowing that his extensive knowledge of Mid-Century furnishings would produce a unique exhibit with a niche of furniture as yet unavailable in the rental marketplace. So successful was the collaboration that Fritz and Freddie decided to combine their business and creative talents, forming FormDecor Furniture Rental as it is known today.
With design experience, event expertise, and a fervent passion for the genre, Fritz and Freddie have led FormDecor to the pinnacle of style and service, elevating the standard of Southern California furniture rentals and filling a glaring void of authentic modern furniture in the event rental industry.
From a 400 sq. ft. storefront to the current 22,000 sq. ft. warehouse in La Mirada, FormDecor continues to evolve while providing convenient service to Greater Los Angeles, Orange County and beyond. With impeccable business practices and an ever-changing, dynamic inventory, FormDecor is the “go-to” resource for well-designed, well-maintained furniture rentals in Southern California!