Our Team

The Core Team

Fritz Williams

President / Owner

Hailing from the Midwest, Fritz’s talent for the visual aesthetic was nurtured from a young age when he excelled in the arts and crafts division of his local 4H, often bringing home artwork he had colored in with plaid patterns and vibrant prints! It’s only natural that Fritz found his way to Los Angeles after acquiring a solid background in furniture and interior design at Ball State University in Indiana.

Armed with this expertise, Fritz excitedly joined the milieu of the stylish, design-forward metropolis that is LA. From a small personal collection of vintage modern furniture, Fritz started FormDecor and has grown it into the premier rental provider for Mid-Century and Modern furnishings in the country. With a fervent passion for good design, Fritz is a master of collecting and designing unique and stunning furniture for the rental market. For over a decade, Fritz and FormDecor have been recognized as a leader in event rental, earning a multitude of awards and accolades on event rental, support, design, supply and self-promotion. Not one to forget his roots though, he still maintains his Midwest sensibility, always expressing gratitude for life’s abundance and compassion for humanity.
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Sebastian Russell

Executive Director/Owner

­­­Born­­­­­ and raised in­­­ the welcoming and beautiful southern state of Alabama, Sebastian has also called Sydney, Aspen, and San Diego home but if you ask him, he’s a Los Angeles native. His 15 year career as a professional ballet and jazz dancer allowed him to travel the world and once the dream fulfilled, he transitioned to a more cerebral career for another 21 years to a Santa Monica personal injury law firm.

An avid skier & snowboarder, sports fan who loves to travel and remodel homes. He is a proud Trojan and alumni of the University of Southern California where he obtained his Masters of Education degree and will bring a wealth of business savvy, employee management and communication skills to the FormDecor team. 
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Rolando Ferilli

Vice President

Coming from a family with rich history in furniture and interior design in Italy, Rolando Ferilli received a graduate degree in Humanistic Science from the University “La Sapienza” in Rome and a masters degree in “Visual Interior Design” from the European Institute of Design. At the early age of 8 years old, he began following the family business, four upscale antique showrooms in southern Italy kept in the Ferilli family for over 55 years. His entire life Rolando has been surrounded by a mix of beautiful furniture and objet d’ art from the 17th century to contemporary modern.

 At 16, Rolando joined the family business, and over the next 9 years he expanded that enterprise beyond Italy, acquiring accounts all over the world. With over 14 years of experience in the fine furniture business, Rolando brings a wealth of knowledge and expertise to his current role as FormDecor Vice President. Responsible for all sales development and management, Rolando is focused on accelerating growth, discovering new revenue channels and, most importantly, fostering key relationships in all markets. With his diverse range of skills, Rolando leads FormDecor sales team with meticulous business efficiency and attention to detail.
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Danielle Peskin

Account Executive

An east coast transplant, Danielle Peskin offers a wealth of experience to FormDecor clients. Her background in event design gives her a unique ability to collaborate with clients in order to custom create each and every event vision. With a seasoned sense of fashion and design, Danielle can easily walk clients through every aspect of their furniture rental needs. Colorful and vibrant, Danielle’s a force of nature easily develops relationships in the industry through sheer force of will. Danielle brings a premium creative skill set to the team at FormDecor and is ready to serve!

Lindsey Collins

Account Executive

A Southern California native, Lindsey Collins has called the event and furniture rental industry home for the past six years. Certified in Meeting and Event Planning and now a member of the FormDecor Furniture Rental Team, Lindsey is our newest Account Executive. She’s thrilled to be working with diverse clients from major motion picture studios, high profile special events and tradeshows to non-profit organizations.

Because design is so integral to her passions, she often can be found reading design magazines and zealously following home and event design trends on social media. During the time not spent in the office, Lindsey enjoys spending time with her friends and family (particularly the four-legged variety).
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Evelyn Rivas

Sales Associate

A native of Lynwood, California, Evelyn Rivas graduated from UCLA with a bachelor’s degree in Political Science.

Having grown up in a large family with a background in law enforcement, Evelyn intimately understands the need for teamwork in all aspects of life. This outlook means that whether she is playing soccer competitively, participating in extreme outdoor activities like sky diving or bungee jumping, or bringing her “A-Game” to the FormDecor offices, communication and teamwork are the cornerstones of her work ethic.

In her rare downtime, Evelyn enjoys writing her own recipes, exploring wineries, and testing new restaurants.
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The Administrative Team

Maria Molina

Accounting Manager

Coming from a family of 12, Maria learned all about accountability, integrity and hard work from an early age. An elder in her large clan, her natural gifts of calm patience and strong organizational skills carried over to her career path now as FormDecor’s Accounting & Office Manager. Her maxim “Put all of you into all you do, and you’ll always love what you’ve done” rings true in her personal and professional life. She loves volleyball, softball, bowling and volunteering at her church but her children are her greatest source of pride.

Although she says she’s a “simple individual” we sure know better and appreciate Maria’s many contributions to FormDecor’s continued success!
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Gabrielle “Gaby” Villalba

Accounting & HR Associate

Gabrielle Villalba or “Gaby” as she likes to be called was born in Manhattan and raised in Miami Beach where she cultivated an appreciation for Art Deco design and architecture and fervent passion for mid-century furniture. Family is her love and joy and enjoys traveling when her busy schedule permits.

 In 2003 she answered Southern California’s call when she received a job offer from FormDecor in our early stages and we now welcome her back with open arms where she can now apply her years of HR and accounting experience back where it all began.

Being part of the FormDecor Team again is exciting and she missed the creative atmosphere.  Her goals are simple, to facilitate a productive and successful work environment for everyone! Welcome aboard!

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The Warehouse Crew

 

The Delivery Dudes