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Dwell-blog-2015

Dwell On Design 2015

This year FormDecor is pleased to announce our sponsorship on Dwell on Design 2015! You can find our furnishings and decor throughout the show and in the VIP Lounge, but more importantly visit, Booth # 2304 to experience FormDecor’s unique aesthetic for yourself. Hope to see you there!

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This year FormDecor is pleased to announce our sponsorship on Dwell on Design 2015! You can find our furnishings and decor throughout the show and in the VIP Lounge, but more importantly visit, Booth # 2304 to experience FormDecor’s unique aesthetic for yourself.

Hope to see you there!

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Rustic Chic

Our urban roots are starting to show when it comes to our love for modern industrial furniture designs. Here at FormDecor, we can’t get enough of the easy, laid-back appeal of rustic designs. When you put metal and wood together, incredible things start to happen. Restoration Chandelier, Tabouret Cafe Chair, Tabouret Café Chair (Steel), Twin Peaks Dining Table

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Our urban roots are starting to show when it comes to our love for modern industrial furniture designs. Here at FormDecor, we can’t get enough of the easy, laid-back appeal of rustic designs. When you put metal and wood together, incredible things start to happen.

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Restoration ChandelierTabouret Cafe ChairTabouret Café Chair (Steel)Twin Peaks Dining Table

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Happy Cinco de Mayo!

Beverly Sofa, Nakashima Style Coffee Table, Monkey Wood Stool, Home Turf Circle, Warren Platner Wire Side Table, Faux Mongolian Lamb Pouf, Teak Side Table, Vernon Cabinet, ART 103, Murano Vase #3 (Teal) Happy Cinco de Mayo! Here at FormDecor we are really in the mood for a margarita-filled fiesta coming up. Whether you’re hosting your own party with a piñata….

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Beverly SofaNakashima Style Coffee Table, Monkey Wood StoolHome Turf Circle, Warren Platner Wire Side Table, Faux Mongolian Lamb PoufTeak Side Table, Vernon Cabinet, ART 103Murano Vase #3 (Teal)

Happy Cinco de Mayo! Here at FormDecor we are really in the mood for a margarita-filled fiesta coming up. Whether you’re hosting your own party with a piñata in the backyard or going to an event, make sure you do it in style with our one of a kind designs, this is one holiday fit for busting out the brightest and boldest colors and we love it!

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The New 70’s

Atomic Coffee Table, Criss Cross Pillow, Demi Lune Sofa, Kaleidoscope Pillow, Kofod Larsen Lounge Chair, Mahogany Screen, Saeed Rug, Starflower Pillow, Taproot Coffee Table, Taproot Pedestal, World Globe (Copper) The New 70’s, I put together this design based on current trends. We are currently shifting away from the rustic and finding ourselves back in the 70’s with a more modern twist. Like fashion, trends tend….

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Atomic Coffee TableCriss Cross PillowDemi Lune SofaKaleidoscope PillowKofod Larsen Lounge ChairMahogany ScreenSaeed RugStarflower PillowTaproot Coffee TableTaproot PedestalWorld Globe (Copper)

The New 70’s, I put together this design based on current trends. We are currently shifting away from the rustic and finding ourselves back in the 70’s with a more modern twist. Like fashion, trends tend to come and go but style never seems to fade. Using this sofa in an unconventional yet functional way gave the space a dynamic punch.

-Ruben Gomez

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Celeb Look

Classic styles never go unseen. Celebrities are raving our Hollywood Regency and French style chairs, they just can’t get enough of using varies styles for product launches, premieres, shoots and staging. What iconic look are you going to create using our one of a kind style chairs?

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Celeb_look

Classic styles never go unseen. Celebrities are raving our Hollywood Regency and French style chairs, they just can’t get enough of using varies styles for product launches, premieres, shoots and staging. What iconic look are you going to create using our one of a kind style chairs?

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Steven Spielberg Modern Writers Lounge

  Harry Bertoia Diamond Chair (chrome), Mad Men Sofa, Arco Lamp (Black), Noguchi Coffee Table (Black), Cow Pelt (Black), Anemone Vase (Short), J. Green Vase #1, Carlton Pillow, St. Tropez Pillow,Sunbrella Pillow (Red) Barcelona Lounge Chair (Black), Cow Pelt (Black), Avalon Floor Lamp  

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Choura Events Grand Opening

Choura Events Grand Opening With over 400 guests, FormDecor was delighted to partner with Choura Events for their Grand Opening Party. With a moto of #makebetterevents & #stopbeingboring it was a night full of laughs, love and good times. With a mutual client base, our clients were excited to be able to see our two….

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Choura Events Grand Opening

With over 400 guests, FormDecor was delighted to partner with Choura Events for their Grand Opening Party. With a moto of #makebetterevents & #stopbeingboring it was a night full of laughs, love and good times. With a mutual client base, our clients were excited to be able to see our two companies come together and it showed, we definitely felt the love! We want to thank Choura Events for having us and congratulate them on the grand opening.

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Goodbye 2014…

2014 was an exciting year for FormDecor Furniture Rental. From special inventory to nationwide shipping, it’s been a year of new opportunities to better serve our clients. Below you’ll find a few of our 2014 highlights! Nationwide Shipping No limits. While it’s not our motto it might as well be! This year we took the….

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2014 was an exciting year for FormDecor Furniture Rental. From special inventory to nationwide shipping, it’s been a year of new opportunities to better serve our clients. Below you’ll find a few of our 2014 highlights!

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  • Nationwide Shipping
    • No limits. While it’s not our motto it might as well be! This year we took the breaks off our shipping procedures and introduced our specialized nationwide shipping where we partner with trusted carriers to deliver the best furniture to your event or production no matter where you are.
  • Dwell-on-Design 2014
    • Official Furniture Provider of Dwell on Design has a nice ring to it, doesn’t it? We thought so. June 2014 found us as an official sponsor of Dwell on Design where we had an opportunity to exhibit and provide furniture for some very special places including the Delano VIP Lounge and the HGTV Lounge.
  • 66th Primetime Emmy’s Green Room
    • TV never looked so good! Working with James Pearce Connelly, our furniture found it’s way into the 66th Primetime Emmy Award’s official Green Room. Beautiful and understated, Connelly’s design was featured on its own web stream behind-the-scenes!
  • RuPaul’s Drag Race Season 6
    • Another day, another slaying the competition! This last season of RuPaul’s Drag Race was wild from start to finish and we were proud to sponsor the #FormDecorLounge.
  • New Website Design & The Designer Space
    • Springtime brought a new look and a new addition to the suite for FormDecor online tools. FormDecor.com was relaunched with a new look and user experience while we rolled out the Designer Space to help plan your events down to the micro-detail of your rental furniture.

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Introducing Nationwide Shipping

FormDecor is pleased to announce an exclusive partnership with select freight companies to provide competitive shipping fees for all nationwide deliveries. What does this mean for you? Well, while our presence has mainly been centered throughout Los Angeles and Southern California, we’re excited to expand our reach even further and work with our existing clients in….

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FormDecor is pleased to announce an exclusive partnership with select freight companies to provide competitive shipping fees for all nationwide deliveries.

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What does this mean for you? Well, while our presence has mainly been centered throughout Los Angeles and Southern California, we’re excited to expand our reach even further and work with our existing clients in new and exciting venues. We’ve never liked turning down requests for our furniture based on location, and now we don’t have to! And don’t think this perk is only for existing clients, we’re ready and available to collaborate with new customers as well!

If you have any questions or would like to make a reservation for your next event, please let us know.

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The Look: Seeing Double

On the surface, this vignette looks like something we could find on a James Bond set, but it’s a look anyone can easily draw inspiration from for your next design. Truth be told, that’s what FormDecor Furniture Rental’s inventory is all about.  While everyone has a different style, FormDecor team members, Mike and Eric, bring theirs….

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On the surface, this vignette looks like something we could find on a James Bond set, but it’s a look anyone can easily draw inspiration from for your next design. Truth be told, that’s what FormDecor Furniture Rental’s inventory is all about.  While everyone has a different style, FormDecor team members, Mike and Eric, bring theirs out front and center in this mod lounge area suitable for a green room or VIP space. Using a modular coffee table as the focal anchor, we see a pleasing symmetrical design echoed on each side.

 

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All furnishings in this vignette are available for rent at any time!

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Zebra Rug (Grey) 1Mirror Matrix 1Caiman Screen 1

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Q&A with the President

FormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the….

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FormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the events industry throughout the country for fourteen years we’ve seen our fair share of trends come and go, but one thing remains the same: stylish design. That’s where we come in! We asked Fritz Williams, FormDecor’s president, to go over some details about how FormDecor is different and what keeps event industry professionals coming back year after year.

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Q. FormDecor’s inventory, arguably our strongest feature, is centered around mid-century and modern pieces. Does specializing in a specific style or design help or hinder business?

A. It’s definitely been helpful. First and foremost, I want to be passionate about the products we’ve built our company around, and I can do that with mid-century modern designs. Secondly, 70% of our inventory are authentic and original rentals carefully curated throughout our collection process. While other businesses may find success in offering traditional or run-of-the-mill rentals, we embrace a particular aesthetic and use that to our advantage. We want to be different and offer our clients the opportunity to be creative in their designs by utilizing rare and unique items. That doesn’t mean that we only have Mies van der Rohe and LeCorbusier rentals, we do stay on top of fashion trends so often you’ll see us renting glamorous Hollywood Regency styles or even modern and modular pieces. It’s all based on the needs of our clients!

Q. Here’s a big question: Isn’t it best for furniture rental vendors to diversify and offer event planning and producing services? It seems like it would be an easier opportunity to gain traction in the market.

A. Because of economic trends this was something that a good many vendors were opting to do over the last few years, but having been established in the industry for over 14 years, is something we never felt the need to do. We’re here for one specific reason: to rent iconic furniture. Whether that’s to a tv/film production or special event (think after-party, or VIP Lounge) doesn’t matter; FormDecor specializes in personalized event furniture rental. What does this mean for the planner or producer? It means that we’re not competing on bids for jobs. We’re here as a resource, not a competitor for your business.

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Q. Who are some of FormDecor’s larger clients? What makes a high-end client pick FormDecor?

A. It wouldn’t really be fair to those clients to answer that! If you request confidentiality, we guarantee confidentiality. From unbranded delivery (and yes, we’ve had that request quite often), to complete confidentiality and NDA’s, we’re here for the client in every aspect. While other companies may require you to use their logistics division, we offer our clients the opportunity to use their own in-house solutions if they are more comfortable and require the anonymity. In fact, oftentimes vendors will cross-rent from us to take advantage of our unique items, but we honor our contracts and stay mum.  At the end of the day, FormDecor is not interested in acquiring client information. That’s not the business we are in and we want to remain a customer-orientated, boutique firm.  We look exceptional by making our clients look exceptional. There’s no better publicity we can ask for.

Q. You said the b-word. How is the boutique model sustainable for a furniture rental company?

A. Easier than you’d think! Sometimes we joke, but we never lose sight that FormDecor started with just one chair, an Eames Armshell Chair to be exact.  Wooed by the craftsmanship and aesthetic, it was clear I could build around this chair. I was a collector and I still am, except I’m able to constantly add to our inventory and keep discovering new items to offer our customers. There’s something special about sitting on a piece of history, don’t you think?

Eames Armshell Chair (Chartreuse) 1

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