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The Look: Seeing Double

On the surface, this vignette looks like something we could find on a James Bond set, but it’s a look anyone can easily draw inspiration from for your next design. Truth be told, that’s what FormDecor Furniture Rental’s inventory is all about.  While everyone has a different style, FormDecor team members, Mike and Eric, bring theirs….

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On the surface, this vignette looks like something we could find on a James Bond set, but it’s a look anyone can easily draw inspiration from for your next design. Truth be told, that’s what FormDecor Furniture Rental’s inventory is all about.  While everyone has a different style, FormDecor team members, Mike and Eric, bring theirs out front and center in this mod lounge area suitable for a green room or VIP space. Using a modular coffee table as the focal anchor, we see a pleasing symmetrical design echoed on each side.

 

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All furnishings in this vignette are available for rent at any time!

 S20106-00_demi_lune_sofaLumeno Coffee Table 1Unicycle Table 1

Zebra Rug (Grey) 1Mirror Matrix 1Caiman Screen 1

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Q&A with the President

FormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the….

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FormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the events industry throughout the country for fourteen years we’ve seen our fair share of trends come and go, but one thing remains the same: stylish design. That’s where we come in! We asked Fritz Williams, FormDecor’s president, to go over some details about how FormDecor is different and what keeps event industry professionals coming back year after year.

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Q. FormDecor’s inventory, arguably our strongest feature, is centered around mid-century and modern pieces. Does specializing in a specific style or design help or hinder business?

A. It’s definitely been helpful. First and foremost, I want to be passionate about the products we’ve built our company around, and I can do that with mid-century modern designs. Secondly, 70% of our inventory are authentic and original rentals carefully curated throughout our collection process. While other businesses may find success in offering traditional or run-of-the-mill rentals, we embrace a particular aesthetic and use that to our advantage. We want to be different and offer our clients the opportunity to be creative in their designs by utilizing rare and unique items. That doesn’t mean that we only have Mies van der Rohe and LeCorbusier rentals, we do stay on top of fashion trends so often you’ll see us renting glamorous Hollywood Regency styles or even modern and modular pieces. It’s all based on the needs of our clients!

Q. Here’s a big question: Isn’t it best for furniture rental vendors to diversify and offer event planning and producing services? It seems like it would be an easier opportunity to gain traction in the market.

A. Because of economic trends this was something that a good many vendors were opting to do over the last few years, but having been established in the industry for over 14 years, is something we never felt the need to do. We’re here for one specific reason: to rent iconic furniture. Whether that’s to a tv/film production or special event (think after-party, or VIP Lounge) doesn’t matter; FormDecor specializes in personalized event furniture rental. What does this mean for the planner or producer? It means that we’re not competing on bids for jobs. We’re here as a resource, not a competitor for your business.

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Q. Who are some of FormDecor’s larger clients? What makes a high-end client pick FormDecor?

A. It wouldn’t really be fair to those clients to answer that! If you request confidentiality, we guarantee confidentiality. From unbranded delivery (and yes, we’ve had that request quite often), to complete confidentiality and NDA’s, we’re here for the client in every aspect. While other companies may require you to use their logistics division, we offer our clients the opportunity to use their own in-house solutions if they are more comfortable and require the anonymity. In fact, oftentimes vendors will cross-rent from us to take advantage of our unique items, but we honor our contracts and stay mum.  At the end of the day, FormDecor is not interested in acquiring client information. That’s not the business we are in and we want to remain a customer-orientated, boutique firm.  We look exceptional by making our clients look exceptional. There’s no better publicity we can ask for.

Q. You said the b-word. How is the boutique model sustainable for a furniture rental company?

A. Easier than you’d think! Sometimes we joke, but we never lose sight that FormDecor started with just one chair, an Eames Armshell Chair to be exact.  Wooed by the craftsmanship and aesthetic, it was clear I could build around this chair. I was a collector and I still am, except I’m able to constantly add to our inventory and keep discovering new items to offer our customers. There’s something special about sitting on a piece of history, don’t you think?

Eames Armshell Chair (Chartreuse) 1

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The Look: Retro-Futurism

The idea for this particular vignette comes from our very own graphic designer and warehouse manager. While it never slows down too much at FormDecor, we do like to get creative when the mood strikes and challenge ourselves to create a few tableaus based on some of our more unique items of furniture and décor.  All….

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Club Vignette

The idea for this particular vignette comes from our very own graphic designer and warehouse manager. While it never slows down too much at FormDecor, we do like to get creative when the mood strikes and challenge ourselves to create a few tableaus based on some of our more unique items of furniture and décor.  All items pictured are available for rent!

Opting for a club-like lounge setting, Mike and Eric paired multiple untraditional textures and era-specific items to achieve this retro-futurist vibe. Great job, guys!

Corona Chair 1S20050-00_simone_sofaSnakeskin Ottoman 1

Space Odyssey Screen 1Zebra Rug 1Saarinen Coffee Table (Black)

Drake Tea CartPrince Aha Stool / Table (White) 1Seltzer Bottle

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Land Rover at Modernism Week in Palm Springs

Earlier this year FormDecor had the opportunity to provide furniture for an incredible event during Modernism Week in Palm Springs. Working with OCLA Events, we were able to furnish the Frank Sinatra estate with iconic, chic, and all-white furniture for Land Rover’s Modernism And Me event. The TATA Group has a wonderful video of the event featuring our furniture. Take a look!….

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Earlier this year FormDecor had the opportunity to provide furniture for an incredible event during Modernism Week in Palm Springs. Working with OCLA Events, we were able to furnish the Frank Sinatra estate with iconic, chic, and all-white furniture for Land Rover’s Modernism And Me event.

The TATA Group has a wonderful video of the event featuring our furniture. Take a look! Also don’t forget to pick up tickets to Modernism Week’s Fall Preview on sale now!

 

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2015 Colors Trends

While it’s not quite 2015, ELLE DECOR has compiled some #protips as to color trends for the next year! Check out some of their color picks below. We couldn’t help but illustrate with some pieces from our very own inventory.   Greek Blue & Glossy Blue 60’s Palette (olive and orange) Pastel Palettes (According to….

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While it’s not quite 2015, ELLE DECOR has compiled some #protips as to color trends for the next year! Check out some of their color picks below. We couldn’t help but illustrate with some pieces from our very own inventory.

 

Greek Blue & Glossy Blue

Murano Candy Dish (Blue) 1Twist Table 1

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60’s Palette (olive and orange)

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Pastel Palettes (According to ELLE, think “LA in the 80’s: orange purple sunsets, green palms, aqua pools, and pink flamingos!“)

Warren Platner Large Lounge Chair 1Nesso Table Lamp 1Vanguard Club Chair 1

Pierre Paulin Mushroom Chair 1Roxanne Chair 1

Neutral Gray

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Even if these aren’t in the running for the official color of the year declared by color gods, Pantone, you’ll still likely see some of these trends in designs next year!

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5 Tips To Surviving Comic-Con

While summer can be brutal, summer conventions might straddle the thin line of nightmarish experience coupled with I’ve Made A Huge Mistake. With San Diego Comic-Con right around the corner, we wanted to put together a few survival tips so the intrepid stand a chance at not being overwhelmed. Maps: Memorize the layout of San….

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While summer can be brutal, summer conventions might straddle the thin line of nightmarish experience coupled with I’ve Made A Huge Mistake. With San Diego Comic-Con right around the corner, we wanted to put together a few survival tips so the intrepid stand a chance at not being overwhelmed.

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  1. Maps: Memorize the layout of San Diego’s Convention Center. Not going to Hall H or Ballroom 20? Steer clear of the area to avoid incredibly long lines and general pandemonium. This is important: Learn your booth number. Stumbling through the chaos that is the show floor while trying to get to your booth can be maddening. Dodging cosplayers, hyper children, hyper adults, and the shell-shocked newbies is not for the faint of heart, so know your surroundings.
  2. Schedules: We can’t stress this enough, but know your schedule. Whether you’re on a specific timetable for your booth or taking a few hours to enjoy the con, remember your schedule and Comic-Con’s schedule as well. If you want to see a specific panel or event, keep in mind that lines generally begin to queue hours in advance.
  3. Water: Stay hydrated. In a mad crush of humans all jostling to occupy the same space, it doesn’t matter if there’s air conditioning. It will be hot. It will be crowded. And you will be thirsty. BYOW.
  4. Shoes: We love those Chuck Taylors as much as you do, but nothing beats good arch support. Pack your freshest pair of kicks and get to walking!
  5. Enjoy Yourself: Ultimately, you’re either at Comic-Con for work, play, or a little bit of both. Take the time to enjoy yourself and marvel at the amazing cosplay, energy, and/or sheer magnitude of the convention.
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Orange County Wedding at St. Regis Monarch Beach

Style Unveiled featured a charming wedding at the St. Regis Monarch Beach this week put together by Intertwined Events. Using emerald, gold, and black details, we can’t help but love this Orange County wedding! FormDecor was happy to help furnish with our rentals being used in the lounge and dining area to create a luxurious….

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Style Unveiled featured a charming wedding at the St. Regis Monarch Beach this week put together by Intertwined Events. Using emerald, gold, and black details, we can’t help but love this Orange County wedding! FormDecor was happy to help furnish with our rentals being used in the lounge and dining area to create a luxurious and modern setting. See some of the beautiful images below! Photography by Studio EMP. OC_Wedding_StRegis-1 Left: The bride and groom overlooking the stunning scenery. Right: This adorable shot is a quirky counterpoint to the modern Snap Bench (Black) and Rondo Table (Malachite) OC_Wedding_StRegis-3 Right: The Royalton Chandelier lights up the room with a opulent elegance. OC_Wedding_StRegis-2 OC_Wedding_StRegis-4 For more wedding inspiration take a trip to Wedding Wonderland on FormDecor’s Pinterest channel. To learn more about Style Unveiled, be sure to check out their website: http://styleunveiled.com/ Remember to stay connected with FormDecor onFacebook, Twitter, Pinterest, LinkedIn, Instagram and YouTube!     Full Vendor List for Intertwined Events St. Regis Wedding: Planning: Intertwined Events Photography: Studio EMP Venue: St. Regis Monarch Beach Florist: Jenny B Cake: Susie’s Cakes and Confections Sationary: Posh Paper Reception Music: Tim Espinosa Fabric & Linens: Fusions Hair and Make-Up: Michelle Moore

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Meet the FormDecor Team!

When it comes to a knowledgable and friendly sales team, FormDecor has you covered! Our experienced design staff is here to elevate the standard of Southern California rentals and make your event stand out from the rest! Get to know a little bit about them, and connect with them on Linkedin, below. SALES TEAM: Farm-grown….

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When it comes to a knowledgable and friendly sales team, FormDecor has you covered! Our experienced design staff is here to elevate the standard of Southern California rentals and make your event stand out from the rest! Get to know a little bit about them, and connect with them on Linkedin, below.

SALES TEAM:

fritz williams

Fritz Williams – President

Farm-grown but city savvy, Fritz found his way to LA after acquiring a solid background in furniture and interior design at Ball State University in Indiana. Starting with a small personal collection of vintage modern furniture, he parlayed that passion into FormDecor modern furniture rental, growing the company to national recognition. With a spastic enthusiasm for pop culture and design trends, Fritz enjoys having a stylish impact on celebrity events and the entertainment world. Not one to forget his roots though, he still maintains his Midwest sensibility, always expressing gratitude for life’s abundance. Connect with Fritz here.

 

ADMINISTRATIVE STAFF/WAREHOUSE SUPPORT:

From logistics to crunching numbers to making sure your rentals arrive as beautifully as possible, the FormDecor support team is there to ensure the FormDecor experience is a standard above the rest:

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Melanie Chomchavalit: Chief Financial Officer

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Barbara Fernandez: Human Resources/Payroll Manager

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Maria Molina: Accounting & Administrative Associate

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Mike Saucedo: Warehouse Manager

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Stephen Rivera: Logistics Supervisor

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Alvino – Warehouse Associate

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George – Warehouse Associate

The FormDecor #DeliveryDudes

With exceptional customer service, the #DeliveryDudes are at your service to make sure that your rentals arrive perfect and stress free. Everyone loves our Dudes – be sure to check out our Youtube page for a behind the scenes look from the delivery team!

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The Delivery Dudes, from Left: Eddie, Harvey and Jesus.

Want to meet the FormDecor team in person while checking out our 22,000 Sq. ft. warehouse? Call today at 310.558.2582 to schedule a tour with a member of our experienced and friendly team!

While your at it, get to know us better by connecting on Facebook, Twitter, Pinterest, LinkedIn, Instagram and YouTube!

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#WeddingWednesday Love: Sterling Social Wedding at Ojai Valley Inn

This week’s #WeddingWednesday Love post features an outstanding duo of wedding planners from Los Angeles, Angela and Erin of Sterling Social Events and Experiences. From this gorgeous styled wedding shoot at Carondelet House to these fun wedding inspiration boards they created exclusively for FormDecor, we love their creative and glamorous approach to wedding and event….

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This week’s #WeddingWednesday Love post features an outstanding duo of wedding planners from Los Angeles, Angela and Erin of Sterling Social Events and Experiences. From this gorgeous styled wedding shoot at Carondelet House to these fun wedding inspiration boards they created exclusively for FormDecor, we love their creative and glamorous approach to wedding and event decor! One look at their portfolio and you’ll know why the weddings and events they throw are consistently featured in places like Grace Ormonde Style, 100 Layer Cake and Wedding Chicks. Most recently, Sterling Social was featured in Style Me Pretty for this eclectic barnyard wedding at Ojai Valley Inn. FormDecor furnishings were used in a lounge and cocktail area to help give this rustic space an urban, modern look. See for yourselves the beautiful setting below! Photography by Yvette Roman Photography.

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What a quirky and fun shot of the bride and groom!

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Phillips_Skanderup Wedding From the gorgeous florals right down to the small pieces of twine wrapped around the silverware – Sterling Social is sure to pay close attention to every aspect of your wedding or event, no matter how small the detail!

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Phillips_Skanderup Wedding Hanging chandeliers and Louis Ghost Chairs are a glamorous touch, while FormDecor’s Tabouret Bar Stools add to the homey look of this barnyard wedding.

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FormDecor’s Noguchi Coffee Table was used to add a modern flair to this otherwise vintage, rustic lounge setting.

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Sterling Social used an array of furnishings, including FormDecor’s Net Ottoman and Mademoiselle Chair, to create a cozy atmosphere throughout the event space.

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Beautiful shot of the couple’s first dance.

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The flower girl all tuckered out on FormDecor’s Odeon Settee – Sterling Social really knows how to throw a party!

To learn more about Sterling Social, be sure to check out their website and blog:

http://www.sterlingsocial.com

http://www.sterlingsocial.com/blog/

Stay tuned to see who our next #WeddingWednesday Love will be, and remember to stay connected with FormDecor on Facebook, Twitter, Pinterest, LinkedIn, Instagram and YouTube!

Full Vendor List for Sterling Social’s Ojai Valley Inn Wedding:

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#WeddingWednesday Love: Carmen Fuentes of Expressionary Events

For our inaugural weekly #WeddingWednesday Love, we are spotlighting the always vivacious, bubbly and talented Carmen Fuentes of Expressionary Events! As you may have already seen, Carmen sat down with our president, Fritz Williams, to discuss upcoming trends for wedding aesthetics and furniture rentals in this video interview. It was such an honor to be….

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For our inaugural weekly #WeddingWednesday Love, we are spotlighting the always vivacious, bubbly and talented Carmen Fuentes of Expressionary Events! As you may have already seen, Carmen sat down with our president, Fritz Williams, to discuss upcoming trends for wedding aesthetics and furniture rentals in this video interview. It was such an honor to be included in the list of highly-reputable vendors she has worked with.

#WeddingWednesday Love is a weekly tribute to outstanding event planners and designers specifically within the wedding industry. Carmen was no doubt one of the first to come to mind as she has creatively used FormDecor furniture to wow her clients and audience – we were floored by this styled wedding shoot! One look at her portfolio and you’ll instantly see “expression in every detail.”  Carmen’s weddings are one of a kind and tailor made to fit the needs and specifications of her clients and we approach our furniture rentals in a similar manner, as no event or wedding design should resemble another.

Here is another great example of Carmen’s love for the wedding planning industry, as she interviews Niloufar Gibson of the Bridal Hotlist!

To learn more about the fabulous Carmen Fuentes and her work at Expressionary Events, feel free to check out her blog and website at:

www.expressionaryevents.com
www.expressionaryevents.com/blog

Come back soon to see who our next #WeddingWednesday Love will be! Remember to stay connected with FormDecor on FacebookTwitterPinterestLinkedIn, Instagram and YouTube!

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Facebook Friends: Never Miss an Update from FormDecor!

You may have noticed posts from some of your favorite Facebook pages (including FormDecor) have been missing from your newsfeed. This is because Facebook has made an adjustment to its algorithm – which changes what appears in your newsfeed. Fortunately, there is a simple way to adjust your settings so you will never miss a….

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You may have noticed posts from some of your favorite Facebook pages (including FormDecor) have been missing from your newsfeed. This is because Facebook has made an adjustment to its algorithm – which changes what appears in your newsfeed. Fortunately, there is a simple way to adjust your settings so you will never miss a moment from your favorite furniture rental company:

1. Go to our page. Look just below the main cover photo, near the top of the page and make sure the “Liked” button is checked.

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2. Mouse over the “Liked” button and be sure that “Show in News Feed” is selected.

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3. In the same drop-down menu right underneath “Show in News Feed” you will see a “Settings” option. Click on that and check “All Updates.” For extra brownie points, you can also check the “Get Notifications” box ;)

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And there you have it – a quick and easy way to ensure you don’t miss out on the latest news from the FormDecor Facebook page!

To learn more about FormDecor, please stay connected with us on Facebook, Twitter, Pinterest and LinkedIn!

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Designer Spotlight: Arne Jacobsen (1902-1971)


Arne Jacobsen, born in Copenhagen in 1902, endures as a true visionary of modern architecture and design and a prominent leader of Danish Modern design. Schooled as a mason at the Technical School in Copenhagen, Jacobsen later expanded his construction knowledge, becoming an architect at the Royal Danish Academy of Arts. Fleeing Denmark in 1943….

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Arne Jacobsen, born in Copenhagen in 1902, endures as a true visionary of modern architecture and design and a prominent leader of Danish Modern design. Schooled as a mason at the Technical School in Copenhagen, Jacobsen later expanded his construction knowledge, becoming an architect at the Royal Danish Academy of Arts. Fleeing Denmark in 1943 to escape the German occupation, Jacobsen worked in Sweden before returning to his homeland in 1949.

Perhaps it was his “hands-on” experience as a mason that caused Arne Jacobsen to develop the attention to detail at every level of new construction for which he is known. As an example, his winning design for the House of the Future contest in 1929 exhibited extraordinary detail as he and collaborator Flemming Lassen designed not only the outside structure, but also all of the interiors, including furniture, textiles and color palettes.

Jacobsen rose to international fame after the debut of his famous “Ant” chair, an evolution of a chair he created for the Munkegard School near Copenhagen. The “Ant” chair, a 3-legged stackable chair with a seat and back of contiguous molded plywood, subsequently evolved into the successful four-legged “Series 7” chair introduced in 1955.

For other architectural projects, Arne Jacobsen was known to have created not only furniture but also minute design details such as flatware, lights, sinks, taps, door handles, and even locks and keys, earning him the reputation of a meticulous perfectionist. One such project, the Radission SAS Hotel in Copenhagen, yielded several well-known classic designs, including the ever-popular “Swan” chair, a single upholstered sculptural design beautifully representing his own take on organic modernism. As well, yet another example of Jacobsen’s forward-thinking, the flatware he designed for the SAS was selected for use in the movie classic “2001: A Space Odyssey” because of its futuristic design.

FormDecor’s special selections of Arne Jacobsen furniture rentals are available HERE.

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