Exhibit City News article on FormDecor. From Hollywood to Tradeshows
Read MoreFormDecor Happenings
Mister Williams’ Neighborhood
At FormDecor, we’re so excited for the premiere of “A Beautiful Day in the Neighborhood” starring Tom Hanks as Mister Rogers. So excited, in fact, that we were inspired to create our own Mister Rogers homage. A bit of back story: FormDecor’s President and Owner, Fritz Williams purchased a large train set that he found….
Read MoreAt FormDecor, we’re so excited for the premiere of “A Beautiful Day in the Neighborhood” starring Tom Hanks as Mister Rogers.
So excited, in fact, that we were inspired to create our own Mister Rogers homage.
A bit of back story:
FormDecor’s President and Owner, Fritz Williams purchased a large train set that he found at an auction for his husband and co-owner, Sebastian Russell.
It was then that he envisioned creating a Mister Rogers’ Neighborhood style video with FormDecor flair. The timing just never seemed right, until the news about the release of the movie A Beautiful Day in the Neighborhood on 11/22/19, and we knew this was our chance to make Fritz’s vision come true!
FormDecor’s team is multigenerational but we all have fond memories of watching Mister Rogers’ Neighborhood and learning about the importance of treating others with kindness.
So train along with us on to our next destination in future webisodes. Stay tuned!
The GLO Up is REAL
At FormDecor, we’re excited about our NEW Glo Globes! Set up these beauties in the pool for an ethereal ambiance. That’s right, they’re waterproof! GLO Globes can be used in and around water, on concrete, grass, or simply as indoor functional decor. Also new to our Design Library…
Read MoreAt FormDecor, we’re excited about our
NEW Glo Globes! Set up these beauties in the pool for
an ethereal ambiance. That’s right, they’re waterproof!
GLO Globes can be used in and around water, on concrete,
grass, or simply as indoor functional decor.
Also new to our Design Library…
Read LessDisney Screening
If we know anything about Disney, it’s that everything that’s associated with the Company is impeccably well-executed! That’s why we’re so excited and honored to have been a part of this amazing Screening Event! Event Design: Russell Harris Group Photography: American Image Gallery
Read MoreIf we know anything about Disney, it’s that everything that’s associated with the Company is impeccably well-executed! That’s why we’re so excited and honored to have been a part of this amazing Screening Event!
Event Design: Russell Harris Group
Photography: American Image Gallery
Read LessJeff Andrews Book Launch
Interior Designer to the stars, Jeff Andrews held his book launch for THE NEW GLAMOUR: INTERIORS WITH STAR QUALITY at JAR Restaurant in Los Angeles. We’re still crushing on this chic event design by David Rodgers Inc. Photos also by David Rodgers Inc. Featured Items
Read MoreInterior Designer to the stars, Jeff Andrews held his book launch for THE NEW GLAMOUR: INTERIORS WITH STAR QUALITY at JAR Restaurant in Los Angeles. We’re still crushing on this chic event design by David Rodgers Inc. Photos also by David Rodgers Inc.
Featured Items
Visit from Mayor Erik Peterson
As we prepare to wrap up another successful month at FormDecor, we can cross ” Visit by the Mayor” off of our bucket list. Mayor Erik Peterson of Huntington Beach and his team stopped by to tour our office and warehouse. Thank you Mayor Peterson!
Read MoreAs we prepare to wrap up another successful month at FormDecor, we can cross ” Visit by the Mayor” off of our bucket list.
Mayor Erik Peterson of Huntington Beach and his team stopped by to tour our office and warehouse. Thank you Mayor Peterson!
Read LessWHOSE HOUSE?! RAMS HOUSE!!!
FormDecor executed a huge shout out to our L.A. Rams with a rooftop billboard above Casa Vertigo, a unique Special Events and Filming Destination in Downtown L.A. Check out the footage and photos captured by our street team on Day 1 of our ad space that towers over downtown L.A. Whose House?! Rams House!!! Let’s….
Read MoreFormDecor executed a huge shout out to our L.A. Rams with a rooftop billboard above Casa Vertigo, a unique Special Events and Filming Destination in Downtown L.A. Check out the footage and photos captured by our street team on Day 1 of our ad space that towers over downtown L.A. Whose House?! Rams House!!!
Let’s Go Rams!!! #superbowl53
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Don’t Just Customize, Personalize Your Graphics!
Custom Graphics for Your Event!
Rappers Delight Collection Vol. 1
Everybody go Ho-tel, Mo-tel, Whatcha gonna design today? (Say what?) The beat don’t stop until the break of dawn and FormDecor’s graffiti series ain’t missin’ the beat. Tagged per your requests, we’re introducing our Rapper’s Delight Collection. Your clients will be singin’ on’n’n’on’n’on on’n’on about your dope designs with these unique accent pieces. Vintage….
Read More
Everybody go Ho-tel, Mo-tel, Whatcha gonna design today? (Say what?)
The beat don’t stop until the break of dawn and FormDecor’s graffiti series ain’t missin’ the beat. Tagged per your requests, we’re introducing our Rapper’s Delight Collection. Your clients will be singin’ on’n’n’on’n’on on’n’on about your dope designs with these unique accent pieces. Vintage made fresh…..that’s right!Call FormDecor Furniture Rental today to reserve furniture for your next event, tradeshow, home or commercial staging project. Get inspired and watch the vignette video featuring our first look at Rapper’s Delight Collection.
I said a hip hop,
The hippie to the hippie
The hip hip a hop, and you don’t stop, a rock it
To the bang bang boogie, say up jump the boogie,
To the rhythm of the boogie, the beat.
How The BRNO Stole Christmas!
Goodbye 2014…
2014 was an exciting year for FormDecor Furniture Rental. From special inventory to nationwide shipping, it’s been a year of new opportunities to better serve our clients. Below you’ll find a few of our 2014 highlights! Nationwide Shipping No limits. While it’s not our motto it might as well be! This year we took the….
Read More2014 was an exciting year for FormDecor Furniture Rental. From special inventory to nationwide shipping, it’s been a year of new opportunities to better serve our clients. Below you’ll find a few of our 2014 highlights!
- Nationwide Shipping
- No limits. While it’s not our motto it might as well be! This year we took the breaks off our shipping procedures and introduced our specialized nationwide shipping where we partner with trusted carriers to deliver the best furniture to your event or production no matter where you are.
- Dwell-on-Design 2014
- Official Furniture Provider of Dwell on Design has a nice ring to it, doesn’t it? We thought so. June 2014 found us as an official sponsor of Dwell on Design where we had an opportunity to exhibit and provide furniture for some very special places including the Delano VIP Lounge and the HGTV Lounge.
- 66th Primetime Emmy’s Green Room
- TV never looked so good! Working with James Pearce Connelly, our furniture found it’s way into the 66th Primetime Emmy Award’s official Green Room. Beautiful and understated, Connelly’s design was featured on its own web stream behind-the-scenes!
- RuPaul’s Drag Race Season 6
- Another day, another slaying the competition! This last season of RuPaul’s Drag Race was wild from start to finish and we were proud to sponsor the #FormDecorLounge.
- New Website Design & The Designer Space
- Springtime brought a new look and a new addition to the suite for FormDecor online tools. FormDecor.com was relaunched with a new look and user experience while we rolled out the Designer Space to help plan your events down to the micro-detail of your rental furniture.
Happy Holidays
Q&A with the President
FormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the….
Read MoreFormDecor. What does that really mean? In a literal sense, we want to give form to your décor. Whether it’s through our expansive inventory (22,000+ sq. ft. warehouse!) or through personalized service, our goal is to help you achieve the best possible design for your event. Having been established as a leading resource for the events industry throughout the country for fourteen years we’ve seen our fair share of trends come and go, but one thing remains the same: stylish design. That’s where we come in! We asked Fritz Williams, FormDecor’s president, to go over some details about how FormDecor is different and what keeps event industry professionals coming back year after year.
Q. FormDecor’s inventory, arguably our strongest feature, is centered around mid-century and modern pieces. Does specializing in a specific style or design help or hinder business?
A. It’s definitely been helpful. First and foremost, I want to be passionate about the products we’ve built our company around, and I can do that with mid-century modern designs. Secondly, 70% of our inventory are authentic and original rentals carefully curated throughout our collection process. While other businesses may find success in offering traditional or run-of-the-mill rentals, we embrace a particular aesthetic and use that to our advantage. We want to be different and offer our clients the opportunity to be creative in their designs by utilizing rare and unique items. That doesn’t mean that we only have Mies van der Rohe and LeCorbusier rentals, we do stay on top of fashion trends so often you’ll see us renting glamorous Hollywood Regency styles or even modern and modular pieces. It’s all based on the needs of our clients!
Q. Here’s a big question: Isn’t it best for furniture rental vendors to diversify and offer event planning and producing services? It seems like it would be an easier opportunity to gain traction in the market.
A. Because of economic trends this was something that a good many vendors were opting to do over the last few years, but having been established in the industry for over 14 years, is something we never felt the need to do. We’re here for one specific reason: to rent iconic furniture. Whether that’s to a tv/film production or special event (think after-party, or VIP Lounge) doesn’t matter; FormDecor specializes in personalized event furniture rental. What does this mean for the planner or producer? It means that we’re not competing on bids for jobs. We’re here as a resource, not a competitor for your business.
Q. Who are some of FormDecor’s larger clients? What makes a high-end client pick FormDecor?
A. It wouldn’t really be fair to those clients to answer that! If you request confidentiality, we guarantee confidentiality. From unbranded delivery (and yes, we’ve had that request quite often), to complete confidentiality and NDA’s, we’re here for the client in every aspect. While other companies may require you to use their logistics division, we offer our clients the opportunity to use their own in-house solutions if they are more comfortable and require the anonymity. In fact, oftentimes vendors will cross-rent from us to take advantage of our unique items, but we honor our contracts and stay mum. At the end of the day, FormDecor is not interested in acquiring client information. That’s not the business we are in and we want to remain a customer-orientated, boutique firm. We look exceptional by making our clients look exceptional. There’s no better publicity we can ask for.
Q. You said the b-word. How is the boutique model sustainable for a furniture rental company?
A. Easier than you’d think! Sometimes we joke, but we never lose sight that FormDecor started with just one chair, an Eames Armshell Chair to be exact. Wooed by the craftsmanship and aesthetic, it was clear I could build around this chair. I was a collector and I still am, except I’m able to constantly add to our inventory and keep discovering new items to offer our customers. There’s something special about sitting on a piece of history, don’t you think?
Read LessFormDecor – A Swellegant Brunch catered by Zov’s!
FormDecor’s warehouse was transformed into an intimate lounge for account executive Kellie Migliaccio’s first open house event, A Swellegant Brunch. In collaboration with Natalie Vishny of Swellegant Events and Zov’s Catering, the brunch brought together an exclusive group of high-end Orange County wedding and event planners new to the FormDecor warehouse to experience the comprehensive inventory in person…..
Read MoreFormDecor’s warehouse was transformed into an intimate lounge for account executive Kellie Migliaccio’s first open house event, A Swellegant Brunch. In collaboration with Natalie Vishny of Swellegant Events and Zov’s Catering, the brunch brought together an exclusive group of high-end Orange County wedding and event planners new to the FormDecor warehouse to experience the comprehensive inventory in person. Specially designed lounge vignettes were placed throughout the building as guests raved about the creative cocktails from Night Owl Productions‘ DIY Bloody Mary bar and delicious appetizers from Zov’s. Ambient mood lighting and music from As You Wish Events set the mood for the afternoon and art from Bethany of Commemory Fine Art tied it all together. We were delighted to have a group of creative minds come together for such a fun and memorable event, and look forward to the next open house event! Keep reading for some of our favorite highlights from Christopher TODD Studios!
FormDecor would like to send a huge thank you to all who sponsored the event – their collaborative efforts made this event such a huge success!
Natalie Vishny / Swellegant Events
Christopher TODD Studios – Photography
For a complete list of the furniture used in this event, be sure to check out the showcase!
If you’re looking to WOW your guests at your wedding or special event, FormDecor has the rentals you’ll need to make it that much more memorable. Let us know how we can help by reaching out at info@formdecor.com.
To learn more about FormDecor, please stay connected with us on Facebook, Twitter,Pinterest and LinkedIn!
Read LessFormDecor Featured in ASEP’s “Secrets of the BEST in the Business”!
When it comes to the event furniture rental business, FormDecor’s knowledgeable and creative sales team is one of the best in the industry. But don’t just take our word for it!… FormDecor’s VP of Sales, Jeff Sigler, was recently selected among a top-tier group of event professionals to share his wisdom in a comprehensive webinar,….
Read MoreWhen it comes to the event furniture rental business, FormDecor’s knowledgeable and creative sales team is one of the best in the industry. But don’t just take our word for it!… FormDecor’s VP of Sales, Jeff Sigler, was recently selected among a top-tier group of event professionals to share his wisdom in a comprehensive webinar, “Secrets of the BEST in the Business.” Narrated by nationally-recognized speaker and author, Lynne LaFond DeLuca, this is just one installment from the renowned webinar series provided through The Academy of Special Event Professionals.
In “Secrets of the BEST in the Business,” you will discover:
- 13 Secrets. . . (plus 1) of the Best in the Business of the Special Events Industry!
- How the MOST successful people in our industry got that way!
- Tips for Uncovering Your Own Secrets and Blazing Your Own Path to Success!
Download the webinar here!
To learn more about Jeff Sigler, FormDecor’s VP of Sales, and to enjoy the many inspiring features of the FormDecor experience, please connect with us on Facebook, Twitter,Pinterest and LinkedIn!
Read LessLove is Love
The past week has been a very special time in California, and many people are celebrating throughout the state over the Supreme Court’s declaration on Marriage Equality. As you may already know, our president and founder Fritz celebrated a lifetime of love with his partner, Sebastian, during a beautiful and touching ceremony at the Hotel….
Read MoreThe past week has been a very special time in California, and many people are celebrating throughout the state over the Supreme Court’s declaration on Marriage Equality.
As you may already know, our president and founder Fritz celebrated a lifetime of love with his partner, Sebastian, during a beautiful and touching ceremony at the Hotel Maya in Long Beach back in July 2011. The love they share for each other is transparent to all who witness it. It is a joyous time for them and for couples across the state of California who are now able to celebrate such a monumental life experience with the person they love.
To commemorate this incredible moment in history, FormDecor would like to honor all of those who are planning their own celebration of love by offering a 25% discount on ALL wedding furniture rentals. Because Love is Love — and THAT is something worth celebrating!
Now is your moment. Pick out what you love from our extensive catalog and receive 25% off on the overall rental fee for your celebrations of love — starting now through September 2013! Be sure to follow FormDecor’s Pinterest board, “Wedding Wonderland” for some unique wedding ‘Pinspiration”!
Note from FormDecor editors: We have the utmost respect for copyright laws and Creative Commons licenses. The images used in this blog’s posts are found from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. We provide information on the image’s source and author whenever possible, and we will link back to the owner’s website wherever applicable. If you’d us to remove or provide proper attribution to any images used, please contact us immediately at communications@formdecor.com. Thank you so much!
Read LessWant to See What’s Behind Our Zipper?
If you follow FormDecor on Facebook, you already know we have something BIG behind our zipper, and we can’t wait to show you. Curious to see what it is? Keep scrolling for the reveal! We are so excited and proud to introduce our NEW logo! FormDecor’s extensive collection of furniture and accessories is consistently improving,….
Read MoreIf you follow FormDecor on Facebook, you already know we have something BIG behind our zipper, and we can’t wait to show you. Curious to see what it is? Keep scrolling for the reveal!
We are so excited and proud to introduce our NEW logo! FormDecor’s extensive collection of furniture and accessories is consistently improving, and we felt it was time to do the same with our brand’s appearance. By bringing the text closer and adding a classic silhouette, our new logo is sleek, clean and iconic — just like FormDecor.
But we haven’t finished exposing ourselves just yet — something even bigger is in the works for the months to come! We can’t tell you what it is just yet, but we can tell you that once it is finished, it is going to take your FormDecor experience to the next level. Be sure to follow us on Facebook, Twitter, Linkedin and YouTube and stay tuned to see what else is behind our zipper for your viewing pleasure!
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