The Core Team
Fritz Williams
President / Owner
Hailing from the Midwest, Fritz’s talent for the visual aesthetic was nurtured from a young age when he excelled in the arts and crafts division of his local 4H, often bringing home artwork he had colored in with plaid patterns and vibrant prints! It’s only natural that Fritz found his way to Los Angeles after acquiring a solid background in furniture and interior design at Ball State University in Indiana.
Rolando Ferilli
Vice President
Coming from a family with rich history in furniture and interior design in Italy, Rolando Ferilli received a graduate degree in Humanistic Science from the University “La Sapienza” in Rome and a masters degree in “Visual Interior Design” from the European Institute of Design. At the early age of 8 years old, he began following the family business, four upscale antique showrooms in southern Italy kept in the Ferilli family for over 55 years. His entire life Rolando has been surrounded by a mix of beautiful furniture and objet d’ art from the 17th century to contemporary modern.
Danielle Peskin
Senior Account Executive
An east coast transplant, Danielle Peskin offers a wealth of experience to FormDecor clients. Her background in event design gives her a unique ability to collaborate with clients in order to custom create each and every event vision. With a seasoned sense of fashion and design, Danielle can easily walk clients through every aspect of their furniture rental needs. Colorful and vibrant, Danielle’s a force of nature easily develops relationships in the industry through sheer force of will. Danielle brings a premium creative skill set to the team at FormDecor and is ready to serve!
Lindsey Collins
Senior Account Executive
A Southern California native, Lindsey Collins has called the event and furniture rental industry home for the past six years. Certified in Meeting and Event Planning and now a member of the FormDecor Furniture Rental Team, Lindsey is our newest Account Executive. She’s thrilled to be working with diverse clients from major motion picture studios, high profile special events and tradeshows to non-profit organizations.
Katelin Rummel
Senior Sales Coordinator
Born and raised in Huntington Beach, California, Katelin Rummel graduated from The Interior Designers Institute with a BA in Interior Design. She has a passion for old architecture, design and anything furniture! Katelin brings her hardworking work ethic and team player attitude to our creative atmosphere here at FormDecor. When she isn’t working to help our sales team, she can be seen setting up new vignettes and helping make our FormDecor Office always look its best.
Gabrielle “Gaby” Villalba
Sales Coordinator
Gabrielle Villalba or “Gaby” as she likes to be called was born in Manhattan and raised in Miami Beach where she cultivated an appreciation for Art Deco design and architecture and fervent passion for mid-century furniture. Family is her love and joy and enjoys traveling when her busy schedule permits.
In 2003 she answered Southern California’s call when she received a job offer from FormDecor in our early stages and we now welcome her back with open arms where she can now apply her years of HR and accounting experience back where it all began. Being part of the FormDecor Team again is exciting and she missed the creative atmosphere. Her goals are simple, to facilitate a productive and successful work environment for everyone! Welcome aboard!
Eddie Hernandez
Sales Coordinator
Living in Orange County all his life, Eddie Hernandez has that relaxed west coast vibe. Attended Cal State Fullerton, graduating with a Bachelor’s Degree in Ethnic Studies. Eddie began his FormDecor journey taking up a part time warehouse assistant as a side job. Six years later, he is a FormDecor sales coordinator. Eddie’s strong work ethic has allowed him to learn and appreciate the nature of the business. Starting as a part timer, moving to a driver position, on to inventory control manager and now sales associate.
The Administrative Team
Maria Molina
HR Coordinator/Manager
Coming from a family of 12, Maria learned all about accountability, integrity and hard work from an early age. An elder in her large clan, her natural gifts of calm patience and strong organizational skills carried over to her career path now as FormDecor’s HR Coordinator/Manager. Her maxim “Put all of you into all you do, and you’ll always love what you’ve done” rings true in her personal and professional life. She loves volleyball, softball, bowling and volunteering at her church but her children are her greatest source of pride.


