Our Team: FormDecor

The Core Team

Fritz Williams

President / Owner

Hailing from the Midwest, Fritz’s talent for the visual aesthetic was nurtured from a young age when he excelled in the arts and crafts division of his local 4H, often bringing home artwork he had colored in with plaid patterns and vibrant prints! It’s only natural that Fritz found his way to Los Angeles after acquiring a solid background in furniture and interior design at Ball State University in Indiana.

Armed with this expertise, Fritz excitedly joined the milieu of the stylish, design-forward metropolis that is LA. From a small personal collection of vintage modern furniture, Fritz started FormDecor and has grown it into the premier rental provider for Mid-Century and Modern furnishings in the country. With a fervent passion for good design, Fritz is a master of collecting and designing unique and stunning furniture for the rental market. For over a decade, Fritz and FormDecor have been recognized as a leader in event rental, earning a multitude of awards and accolades on event rental, support, design, supply and self-promotion. Not one to forget his roots though, he still maintains his Midwest sensibility, always expressing gratitude for life’s abundance and compassion for humanity.

Rolando Ferilli

Vice President

Coming from a family with a rich history in furniture and interior design in Italy, Rolando Ferilli received a graduate degree in Humanistic Science from the University “La Sapienza” in Rome and a master’s degree in “Visual Interior Design” from the European Institute of Design. At the early age of 8 years old, he began following the family business, four upscale antique showrooms in southern Italy kept in the Ferilli family for over 55 years. His entire life Rolando has been surrounded by a mix of beautiful furniture and objet d’ art from the 17th century to contemporary modern.

At 16, Rolando joined the family business, and over the next 9 years he expanded that enterprise beyond Italy, acquiring accounts all over the world. With over 14 years of experience in the fine furniture business, Rolando brings a wealth of knowledge and expertise to his current role as FormDecor Vice President. Responsible for all sales development and management, Rolando is focused on accelerating growth, discovering new revenue channels, and, most importantly, fostering key relationships in all markets. With his diverse range of skills, Rolando leads the FormDecor sales team with meticulous business efficiency and attention to detail.

Jesus Lopez

Director of Operations

Jesus has been with FormDecor for almost 12 years. Starting out as a part-time driver, Jesus has worked his way up to Director of Operations. He enjoys playing soccer and handball, going to the beach, and feasting on Mexican and Asian foods. His favorite pieces in FormDecor’s collection are the Eames Lounge chair and Ottoman.

Kimberly Sneed

Sales Coordinator

After spending many years in New York, Kimberly cultivated an appreciation for Art Deco design and architecture and a fervent passion for mid-century furniture. Gio Ponti is one of her favorite designers. Family is her love and joy. She enjoys traveling; Ireland is her favorite to date, but she looks forward to New Zealand. Kim’s favorite FormDecor piece is the 1930s Calla Lily Chair, other favorites include Thai food, and watching Polo.

Luis Hernandez

Sales Coordinator / Design Consultant

Being the first generation in Southern California has been very captivating. Experimenting with all types of food, seeing a lot of beautiful cultures, Architecture throughout California, and people you meet from all over the world. I received my Architecture Degree of Science from Fullerton College. I love to travel with my wife, we at least travel twice a year to explore new locations we haven’t been to before. My favorite FormDecor piece is the Peter Hvidt Sofa with its mid-century boomerang-shaped frame crafted from sturdy teak and with comfortable vinyl cushions and brushed aluminum legs.

Gabrielle Villalba

Sales Coordinator

Born in Manhattan and raised in Miami Beach is where she cultivated an appreciation for Art Deco design and architecture and fervent passion for mid-century furniture. Being part of the FormDecor has been pivotal to her career path and increased her love for vintage designs! Gaby’s favorite FormDecor furniture piece is the Togo Chair because of the colors, comfort and how it would work so well with the gamers in her family! She also loves being a working mom, living by beach, bird watching, and participates in community events around Southern California.

The Administrative Team

Maria Molina

Accounting / HR Manager

Coming from a family of 12, Maria learned all about accountability, integrity and hard work from an early age. An elder in her large clan, her natural gifts of calm patience and strong organizational skills carried over to her career path now as FormDecor’s Accounting / HR Manager. Her maxim “Put all of you into all you do, and you’ll always love what you’ve done” rings true in her personal and professional life. She loves volleyball, softball, bowling and volunteering at her church but her children are her greatest source of pride.

Although she says she’s a “simple individual” we sure know better and appreciate Maria’s many contributions to FormDecor’s continued success!