Blog

Cataclysmic Sandstorm hits LA Convention Center!

For 2K at the E3 Expo, the esteemed exhibit designers of Freddie Georges Production Group created an awe-inspiring gaming demonstration room to evoke the ultra-modern elegance of Dubai… being destroyed!! (as in the popular game Spec Ops: The Line). Fortunately the only real destruction to FormDecor’s trendy Modular Cube sectional came from a leaking pen, NOT a cataclysmic….

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For 2K at the E3 Expo, the esteemed exhibit designers of Freddie Georges Production Group created an awe-inspiring gaming demonstration room to evoke the ultra-modern elegance of Dubai… being destroyed!! (as in the popular game Spec Ops: The Line). Fortunately the only real destruction to FormDecor’s trendy Modular Cube sectional came from a leaking pen, NOT a cataclysmic sandstorm!!  And the gamers absolutely LOVED the comfortable 70’s retro Togo Chairs!

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An outdoor affair to remember at USC

When USC said goodbye to their retiring president this summer, they wanted to create an extraordinary event to honor him.  So of course they chose FormDecor to furnish a reception lounge with STYLE!  Combining English garden inspiration with modern chic, FormDecor furnished the large outdoor expanse of Tutor Plaza with a striking ensemble of white furniture and faux greenery.  FormDecor was honored….

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When USC said goodbye to their retiring president this summer, they wanted to create an extraordinary event to honor him.  So of course they chose FormDecor to furnish a reception lounge with STYLE!  Combining English garden inspiration with modern chic, FormDecor furnished the large outdoor expanse of Tutor Plaza with a striking ensemble of white furniture and faux greenery.  FormDecor was honored to contribute to the occasion, and we wish President Sample and his wife all the best in their retirement!

See more pictures below:

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Victoria trades in her signature pink for AQUA

Victoria’s Secret EXPOSED!  Who does Victoria’s Secret turn to for stylish rental furnishings?  FormDecor, of course!  For a luxurious evening event at Pelican Hill Resort, Victoria tried on a new color… AQUA.  Elegant furnishings included the 2 regal Sir Henry Chairs shown here, mirrored Argus Tables, black Chippendale Sofas with Aqua Crocodile Pillows, and the larger-than-life….

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Victoria’s Secret EXPOSED!  Who does Victoria’s Secret turn to for stylish rental furnishings?  FormDecor, of course!  For a luxurious evening event at Pelican Hill Resort, Victoria tried on a new color… AQUA.  Elegant furnishings included the 2 regal Sir Henry Chairs shown here, mirrored Argus Tables, black Chippendale Sofas with Aqua Crocodile Pillows, and the larger-than-life Grand Gilded Coffee Table.  For more popular AQUA options, click here!

More pictures below:

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Photos provided by Dale Wilcox

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2010: A Space Odyssey Screen?

Stanley Kubrick would surely approve!  Reminiscent of 60’s era futuristic design, the industrial-looking Space Odyssey Screen, Lunar Coffee Table and Lunar Ottoman are still the future of design as we see it.  As an event or set designer YOU have the power… the “future” is what you make it!  See these and other new rental….

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Stanley Kubrick would surely approve!  Reminiscent of 60’s era futuristic design, the industrial-looking Space Odyssey Screen, Lunar Coffee Table and Lunar Ottoman are still the future of design as we see it.  As an event or set designer YOU have the power… the “future” is what you make it!  See these and other new rental items by clicking “What’s New” on the FormDecor homepage. May the FORCE (and FormDecor) be with you on your next project!

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Head in the Clouds

Remember staring up at the clouds  as a child?  Well, Cloud Furniture is just as inspiring!  A low-flowing fog effect elevated this heavenly décor to new heights at The Romanesque Room recently. The Cloud Sofa, Cloud Loveseat, Cloud Chair and Autour Ottoman appeared to hover in the mist with the Noguchi Coffee Table and Tulip….

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Remember staring up at the clouds  as a child?  Well, Cloud Furniture is just as inspiring!  A low-flowing fog effect elevated this heavenly décor to new heights at The Romanesque Room recently. The Cloud Sofa, Cloud Loveseat, Cloud Chair and Autour Ottoman appeared to hover in the mist with the Noguchi Coffee Table and Tulip Side Tables floating nearby.  Six tall Elise Floor Lamps provided just the right ambient light for this ethereal setting.  Couldn’t you just imagine angels lounging on the pale blue Flokati Shag Pillows?!

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Juicy Gossip about FormDecor…

Mark Hager of Centerpoint Marketing says: FormDecor’s rental inventory represents “freedom” to an event or exhibit designer… freedom to design with furniture that is unique, unusual and exciting! Jes Gordon of jesGORDON/properFUN says: You guys are so ahead of everyone else in the industry, you just get it right! I dig the delivery dude…what a….

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Mark Hager of Centerpoint Marketing says: FormDecor’s rental inventory represents “freedom” to an event or exhibit designer… freedom to design with furniture that is unique, unusual and exciting!

Jes Gordon of jesGORDON/properFUN says: You guys are so ahead of everyone else in the industry, you just get it right! I dig the delivery dude…what a class act!

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The Event Nut, Episode 7

Are you following the entertaining antics of The Event Nut? You should be! Check out Episode 7 for more insight into the special events industry and watch the gripping interview of FormDecor’s president, Fritz Williams !

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Are you following the entertaining antics of The Event Nut? You should be! Check out Episode 7 for more insight into the special events industry and watch the gripping interview of FormDecor’s president, Fritz Williams !

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Dear Fritz…

Q: My budgets have shrunk! How can FormDecor help me succeed in this restrictive economy? A: We understand that budgets are particularly tight in the current economic environment. So our sales service is focused on being more than just an “order desk”. Think of us as your partner…. we have the design knowledge and business….

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Q: My budgets have shrunk! How can FormDecor help me succeed in this restrictive economy?

A: We understand that budgets are particularly tight in the current economic environment. So our sales service is focused on being more than just an “order desk”. Think of us as your partner…. we have the design knowledge and business expertise to help you select rental furniture that will meet your style and budget objectives. Let us know what you need… we’re innovative and flexible because we understand the demands on your business. As always,… your success is our success!

Q: Why does FormDecor have so many one-of-a-kind furniture items?

A: While FormDecor offers multiples of many popular designs, true style is created of many elements. With our style-based inventory, you will create environments– not just seating. Rather than using a single design repeated ad nauseam, FormDecor provides abundant options to create a set, event, or exhbit that is unique and eye-catching. And by re-styling one-of-a-kind vintage furniture, we recycle good design while creating truly original options for you. Refer to the “complimentary designs” on each FormDecor catalog page to help guide you. Or let us personally help you select the right elements. Then sit back and enjoy the compliments for your exceptional vision!

Q: What is your secret to success in the current economy?

A: Like everyone these days, we have had to make some tough business decisions, but these tough choices have made us stronger. We attribute FormDecor’s continued success to our efforts to diversify our client base, consolidate operations, reduce overhead, and focus on the quality of our products and services. THE RESULT: Our operations are even more efficient, and our products and services are more diverse, better quality and a better value! By focusing on you r needs for quality, selection and affordability, we are ensuring mutual success for years to come!

Q: How can I utilize FormDecor’s furniture for my tradeshow exhibits outside of the So Cal area?

A: For our clients that market luxury quality products and services, it is sometimes imperative that you have access to unique, iconic furniture designs in order to accomplish your marketing objectives. While our premium-quality delivery service is available throughout Southern California , of course you still need the same high quality shipping service beyond our region, too! That’s why FormDecor has cultivated shipping resources that match our high standards for service. We recommend SEKO Worldwide for reliable and affordable tradeshow shipping. Call us and we’ll connect you with a SEKO representative who is familiar with FormDecor operations and the special needs of our clients. Just one more way that FormDecor supports your best efforts!

Q: Why should I rent from FormDecor? How is FormDecor different?

A: There is so much competition to produce a better event or tradeshow. When it comes to choosing furniture, FormDecor offers a diverse selection of modern styles with authentic designer and style recognition… an extrasophistication that will stand out from the crowd. By setting trends (rather than just following them!), FormDecor will help you select options that will get YOU noticed for your impeccable taste. As well, ourattentive service from design selection through delivery helps you to rest easier knowing that you are supported by a team of professionals. When it comes toiconic design and superior service, FormDecor wants to make sure you arecompletely satisfied!

Q: Can I come to your showroom to pick out furniture?

A: Sure!… but time is money. Save time by using FormDecor’s comprehensive website to select and organize your furniture rental. Each catalog page links to a high resolution image… many items even have alternate views for your discernment! Ideally, once you log in, all your project planning resources are right at your fingertips! Still need to see it in person? No problem. While FormDecor’s warehouse is not a fancy showroom, you are certainly welcome to visit us in LaPalma, CA. Simply contact us at (714) 367-9272 to set up an appointment anytime!

Fritz Williams is the president & founder of FormDecor, Inc. Submit your questions – send an email to info@formdecor.com

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Le Corbusier – Modernism Master

Only the best are known by just one name… like “Le Corbusier”! That one-name pseudonym still represents Modernism over 50 years later! Recognizing the timeless appeal of the Le Corbusier Grand Confort Sofas,Momentum NY transformed this NoHo office loft into a crisp and comfortable modern lounge. Iconic Barcelona Coffee Tables and Giulietta Side Chairs were….

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Only the best are known by just one name… like “Le Corbusier”! That one-name pseudonym still represents Modernism over 50 years later! Recognizing the timeless appeal of the Le Corbusier Grand Confort Sofas,Momentum NY transformed this NoHo office loft into a crisp and comfortable modern lounge. Iconic Barcelona Coffee Tables and Giulietta Side Chairs were the perfect compliment. CLICK HERE for a list of Le Corbusier designs available from FormDecor.

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Baroque Chandelier

Shimmer and WOW

THIS will make you say WOW! Click on the image above to see our unique Baroque Chandelier in motion! Shimmering crystals set in an ornate, silver filigree sphere AND rotating around an 18-light chandelier fixture. The CROWN JEWEL for weddings and elegant parties! A fascinating piece with so much ALLURE that a static 3D view….

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THIS will make you say WOW! Click on the image above to see our unique Baroque Chandelier in motion! Shimmering crystals set in an ornate, silver filigree sphere AND rotating around an 18-light chandelier fixture. The CROWN JEWEL for weddings and elegant parties! A fascinating piece with so much ALLURE that a static 3D view just doesn’t do it justice! Enjoy the short video… and let us know what you think. WOW, huh?

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Comedy Central Roast for Joan Rivers

What better way to honor an ICON OF ENTERTAINMENT than with the iconic look of FormDecor furniture?! For Comedy Central’s hugely successful JOAN RIVERS Roast, set designer John Calkins chose an eclectic mix of furniture, including the Genoa Lounge Chair, Split Rail Loveseat and Cube Chair shown here. Royal purple seemed especially fitting for “….

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What better way to honor an ICON OF ENTERTAINMENT than with the iconic look of FormDecor furniture?! For Comedy Central’s hugely successful JOAN RIVERS Roast, set designer John Calkins chose an eclectic mix of furniture, including the Genoa Lounge Chair, Split Rail Loveseat and Cube Chair shown here. Royal purple seemed especially fitting for “ Hollywood royalty”, and Ms. Rivers handled her public tribute quite comfortably in the timeless Warren Platner Lounge Chair.

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Fun with Foliage – Boxwood Hedges

Foliage is always in style, and FormDecor’s got it! Try using these Boxwood Hedges to create a verdant backdrop or intimate garden nook! No, we haven’t taken up gardening (yet!), but this artificial greenery is so realistic that you might think we have! The brushed steel Beau Monde Planter base also comes with a natural….

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Foliage is always in style, and FormDecor’s got it! Try using these Boxwood Hedges to create a verdant backdrop or intimate garden nook! No, we haven’t taken up gardening (yet!), but this artificial greenery is so realistic that you might think we have! The brushed steel Beau Monde Planter base also comes with a natural bamboo screen option. Or create your own planter insert for a truly original look!

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